Cultivating Social Work Entrepreneurs of Color

Thriving While Black & Brown: Entrepreneurial Wisdom for Women of Color

In this candid and empowering session, Christina Broderick-Royes and Dawn E. Shedrick pull back the curtain on what it really takes to succeed as entrepreneurs of color. Through personal stories, practical insights, and powerful encouragement, they provide a roadmap for social workers and professionals navigating bias, building businesses, and carving out success on their own terms.

You’ll gain tools for branding, strategy, and accessing capital—plus a reminder that mentorship, resilience, and community are critical parts of the journey. This session is both a reality check and an invitation to rise.

What You’ll Learn:

✅ Behind-the-scenes stories of entrepreneurship as women of color
✅ How to build your brand, develop business skills, and access funding
✅ Strategies for building a support system and finding mentorship
✅ Tools for managing bias, imposter syndrome, and setbacks with resilience

Meet the Panelists:

🔹 Christina Broderick-Royes, LSW – Founder, Intention Elevation™
🔹 Dawn E. Shedrick, LCSW – Founder, JenTex Training and Consulting

🎤 Moderator: Misland Floreal